A few examples of how KB MarLytics harnesses data to optimize marketing:
B2C Challenge:
New Competitive Threat Target profiling & segmentation helped to improve CRM conversion results by 94%.
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B2B The Challenge:
Channel Management Channel segmentation enabled client to align marketing investments with dealer potential - and recruit the right new ones.
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Marketplace Challenge:
Expansion Into New Regions Defining the market opportunity across a new region to aid the client in effectively matching distribution and marketing investment accordingly.
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