Identifying high-opportunity targets
starts with understanding what drives them
What drives a particular consumer or business executive to make a particular purchase or decision? It's usually not because of demographics. It goes much deeper than that into their mindset, their beliefs, their emotional connections,
At KB MarLytics, we have the expertise and the resources to dig deep and find these underlying drivers. Depending on the situation, we may blend primary research with customer data as well as market and syndicated data resources to understand WHY people do what they do.
Once these drivers are identified, they steer our development of comprehensive and actionable target profiles that clients use to make data-based decisions and execute highly effective marketing programs.
At KB MarLytics, we have the expertise and the resources to dig deep and find these underlying drivers. Depending on the situation, we may blend primary research with customer data as well as market and syndicated data resources to understand WHY people do what they do.
Once these drivers are identified, they steer our development of comprehensive and actionable target profiles that clients use to make data-based decisions and execute highly effective marketing programs.
Elements of our 360° Target Knowledge profile:
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Targets differ by objectives. And that’s where KB MarLytics begins.
And when existing data is sparse – which is especially the case when you’re dealing with a new opportunity or challenge – we have a network of resources to fill in the data gaps. And further, like a private detective, we hunt down sources that are not readily apparent to others.
- Increase market share? Then potentially the target is category users who switch from brand to brand – leading to campaigns designed to increase their loyalty to your brand.
- Expand to a new market or location? Then understanding your current most profitable customer profile is needed so the campaign can target those who match that same profile in the new market.
- Increase basket share? Then understanding multi-buyers will help drive programs to cross-sell and upsell.
And when existing data is sparse – which is especially the case when you’re dealing with a new opportunity or challenge – we have a network of resources to fill in the data gaps. And further, like a private detective, we hunt down sources that are not readily apparent to others.