Marketing Analytics | Harness Data to Optimize Marketing
  • KB MarLytics
  • Services
    • Data-driven Marketing
    • Defining Target Segments
    • Market Opportunity Mapping
    • Channel Marketing
  • Case Examples
    • B2C Case Example
    • B2B & Channel Segmentation
    • Expanding to New Markets Case Example
  • Discovery Assessment
  • About & Contact
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Harnessing Data​ to Optimize Sales & Marketing

Use data to drive marketing decisions
​
When You're Dealing With "The New"​
KB MarLytics helps clients take advantage of customer and market data to inform decision-making and drive successful marketing initiatives.  
  • Data-Driven Marketing Plans
  • New Product/New Market Planning & Support
  • Agile Market Research
  • Data Mining & Predictive Modeling
  • Target Profiling and Segmentation
  • Market Opportunity Mapping & Geospatial Analysis
  • Sales Team Support & Prospect Research
  • Direct Marketing & Lead Generation Programs 
  • Marketing Mix Optimization
  • Data Visualization & Dashboard Development

Who is the right target?

Customer Profiling
Beyond demographics, Pinpoint the right targets based on what drives their decisions and behaviors.  
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Which markets offer the strongest opportunity?

Market Opportunity Mapping
​​Whether it's expanding into new regions or growing share within current geographies, KB MarLytics works with you to identify the right markets.​ 
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​Where to start?
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Discovery Insights
​New market?   ​New product?
 New competitive challenge? 
KB MarLytics Discovery Assessment will help you jump-start the process.
Learn More
Copyright © 2025 KB MarLytics, LLC
  • KB MarLytics
  • Services
    • Data-driven Marketing
    • Defining Target Segments
    • Market Opportunity Mapping
    • Channel Marketing
  • Case Examples
    • B2C Case Example
    • B2B & Channel Segmentation
    • Expanding to New Markets Case Example
  • Discovery Assessment
  • About & Contact