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Katie Bicknell, owner and founder of KB MarLytics, LLC, brings over 30 years of experience in helping clients take advantage of customer and market data to inform business decision-making and drive successful marketing initiatives.
Prior to launching KB MarLytics, Katie was SVP, Director of Marketing Analytics with Brunner, a leading advertising agency headquartered in Pittsburgh. From the firm’s early years (she was employee number 7), Katie played an instrumental role in building the business - and she also wore many hats. When there was a need for a new service offering, Katie would work with a team and build it. As a result, she’s had the opportunity to gain in-depth experience in almost every aspect of the agency business – from research and analytics, to CRM and lead generation, from media planning and buying, to brand strategy development and integrated MarCom planning… and, well, even copywriting.
Recognizing the growing importance of data in driving and informing marketing decisions – and measuring results – Katie led a team at Brunner in developing its Business Intelligence discipline in 2007. The mission: to help clients take advantage of customer and market data, and meld it with market research to deepen understanding of key targets, define new opportunities, and uncover high-potential markets.
Since 2015, Katie is putting her entrepreneurial talents to work through KB MarLytics. She works closely with her team and clients applying advanced analytics and marketing know-how to aid with their marketing opportunities and challenges.
Her experience in data mining, segmentation, market research, market opportunity analysis and business case development has aided clients from a broad range of industries. And her hands-on background in so many marketing disciplines over the years has given her a unique ability to connect the dots between data and how to exploit it through business planning, fully integrated marketing efforts, new product launches, and more.
Among the many B2B and B2C clients Katie is proud to have served include: