Marketing Analytics | Harness Data to Optimize Marketing
  • KB MarLytics
  • Services
    • Data-driven Marketing
    • Defining Target Segments
    • Market Opportunity Mapping
    • Channel Marketing
  • Case Examples
    • B2C Case Example
    • B2B & Channel Segmentation
    • Expanding to New Markets Case Example
  • Discovery Assessment
  • About & Contact

Fusing Analytics into Your Marketing Process     

Our Analytics Services are designed to fit within your process
​KB MarLytics services - from discovery assessment through to measurement and tracking - are designed to be flexible and integrate seamlessly into your process as needed.
KB MarLytics helps you find ​and take advantage of the right data to inform decision making 
​and drive successful marketing initiatives. 
 
Case Examples:
  • Data Mining to help a major pharmaceutical company improve brand loyalty and overcome a looming competitive threat.

  • Applying segmentation to the independent dealer channel to help a major outdoor power equipment manufacturer optimize channel marketing and development.

  • Helping a building products company find the high opportunity markets after an acquisition expanded coverage to a new region.  Then using the results to recruit new dealers market by market.
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  • When customer data isn't enough.  Identifying the right targets in the right markets for a home building products manufacturer launching a new product innovation.​​
  • Finding the MVP, "Most Valuable Patron," for a pizzeria chain to effectively target the lookalike consumer as they expand to a new market.
  • When the current customer base is declining.  Working with a national restaurant chain to identify a new high-growth opportunity target.
Copyright © 2023 KB MarLytics, LLC
  • KB MarLytics
  • Services
    • Data-driven Marketing
    • Defining Target Segments
    • Market Opportunity Mapping
    • Channel Marketing
  • Case Examples
    • B2C Case Example
    • B2B & Channel Segmentation
    • Expanding to New Markets Case Example
  • Discovery Assessment
  • About & Contact