Fusing Analytics into Your Marketing Process
KB MarLytics services - from discovery assessment through to measurement and tracking - are designed to be flexible and integrate seamlessly into your process as needed.
KB MarLytics helps you find and take advantage of the right data to inform decision making
and drive successful marketing initiatives.
and drive successful marketing initiatives.
Case Examples:
- When customer data isn't enough. Identifying the right targets in the right markets for a home building products manufacturer launching a new product innovation.
- Finding the MVP, "Most Valuable Patron," for a pizzeria chain to effectively target the lookalike consumer as they expand to a new market.
- When the current customer base is declining. Working with a national restaurant chain to identify a new high-growth opportunity target.