​Knowing who your high-potential target segments are is good. 
​
​Knowing where they live is better.

KB MarLytics is expert in leveraging a wide range of data sources for clients – from customer databases, to 3rd party data, to syndicated sources (including some very creative ways of finding relevant data when little currently exists) -  to literally map out the growth opportunity, market by market.

​If you’re dealing with any of the following challenges and opportunities,  KB MarLytics Market Opportunity Mapping will provide the data-driven solutions to meet them.

​Identify high opportunity markets for:

• Marketing/campaign focus and investment levels
• New product tests & launches
• Placement/recruitment of new distribution points
• Distributing  market support levels for programs such as point-of-sale, promotions, co-op marketing

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​ ​Aligning sales & support based on market opportunity to:

• Define sales territories for improved market coverage
• Determine sales goals based on market potential.
• ​Provide as tools for sales and marketing to use with distributors/retailers in developing local sales and marketing plans
• Identifying markets where alternate distribution strategies would increase profitability

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​Drill down to the local level to:

• Analyze retail trade areas and compare growth opportunities
• Identify where high potential target segments are concentrated
• ​Provide as business-building tools for distribution points and strengthen relationships
• Recruit new retailers in high-opportunity, but underserved locations

View case example

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