Marketing Analytics | Harness Data to Optimize Marketing
  • KB MarLytics
  • Services
    • Data-driven Marketing
    • Defining Target Segments
    • Market Opportunity Mapping
    • Channel Marketing
  • Case Examples
    • B2C Case Example
    • B2B & Channel Segmentation
    • Expanding to New Markets Case Example
  • Discovery Assessment
  • About & Contact

Fusing Analytics into Your Marketing Process     

Picture
From discovery assessment through to measurement and tracking - KB MarLytics services are designed to be flexible and integrate seamlessly into your process, as needed.

KB MarLytics helps you find ​and take advantage of the right data to inform decision making ​and drive successful marketing initiatives.  
​
Case Examples:
  • B2C:  Data Mining to help a major pharmaceutical company improve brand loyalty and overcome a looming competitive threat.

  • B2B: Applying segmentation to the independent dealer channel to help a major outdoor power equipment manufacturer optimize channel marketing and development.

  • B2B2C: Helping a building products company find the high opportunity markets after an acquisition expanded coverage to a new region.  Then using the results to recruit new dealers market by market.
​
  • ​​When customer data isn't enough.  Identifying the right targets in the right markets for a home building products manufacturer launching a new product innovation.​​

  • Finding the MVP, "Most Valuable Patron," for a pizzeria chain to effectively target the lookalike consumer as they expand to a new market.
​
  • When the current customer base is declining.  Working with a national restaurant chain to identify a new high-growth opportunity target.
Copyright © 2023 KB MarLytics, LLC
  • KB MarLytics
  • Services
    • Data-driven Marketing
    • Defining Target Segments
    • Market Opportunity Mapping
    • Channel Marketing
  • Case Examples
    • B2C Case Example
    • B2B & Channel Segmentation
    • Expanding to New Markets Case Example
  • Discovery Assessment
  • About & Contact