Fusing Analytics into Your Marketing Process
From discovery assessment through to measurement and tracking - KB MarLytics services are designed to be flexible and integrate seamlessly into your process, as needed.
KB MarLytics helps you find and take advantage of the right data to inform decision making and drive successful marketing initiatives.
- B2C: Data Mining to help a major pharmaceutical company improve brand loyalty and overcome a looming competitive threat.
- B2B: Applying segmentation to the independent dealer channel to help a major outdoor power equipment manufacturer optimize channel marketing and development.
- B2B2C: Helping a building products company find the high opportunity markets after an acquisition expanded coverage to a new region. Then using the results to recruit new dealers market by market.
- When customer data isn't enough. Identifying the right targets in the right markets for a home building products manufacturer launching a new product innovation.
- Finding the MVP, "Most Valuable Patron," for a pizzeria chain to effectively target the lookalike consumer as they expand to a new market.
- When the current customer base is declining. Working with a national restaurant chain to identify a new high-growth opportunity target.