Fusing Analytics into Your Marketing Process     

From discovery assessment through to measurement and tracking - KB MarLytics services are designed to be flexible and integrate seamlessly into your process, as needed.

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KB MarLytics helps you find ​and take advantage of the right data to inform decision making ​and drive successful marketing initiatives.  
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Case Examples:

• B2C:  Data Mining to help a major pharmaceutical company improve brand loyalty and overcome a looming competitive threat.

• B2B: Applying segmentation to the independent dealer channel to help a major outdoor power equipment manufacturer optimize channel marketing and development.

• B2B2C: Helping a building products company find the high opportunity markets after an acquisition expanded coverage to a new region.  Then using the results to recruit new dealers market by market.

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• ​​When customer data isn't enough.  Identifying the right targets in the right markets for a home building products manufacturer launching a new product innovation.​​

• Finding the MVP, "Most Valuable Patron," for a pizzeria chain to effectively target the lookalike consumer as they expand to a new market.

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• When the current customer base is declining.  Working with a national restaurant chain to identify a new high-growth opportunity target.